Here’s the problem: if you don’t have control over your DNS records, you don’t have control over your business. It sounds dramatic, but in the wrong hands, your domain can vanish overnight, your email can stop working, and your customers can disappear.
Think of DNS (Domain Name System) records as the address book of the internet. They tell browsers and email servers where to find you.
When someone types in your website, DNS records guide them to the correct server. When someone sends you an email, DNS records direct it to your inbox. If those records are wrong, expired, or in the hands of someone you don’t trust, things break very quickly.
Not managing your own DNS records can lead to serious headaches.
These issues rarely come with a big flashing warning sign. You often find out after the damage is done.
Here is a quick, free way to see when your domain registration expires and confirm you know who controls it.
If your domain is due to expire soon, or you don’t recognise the registrar, it is time to take action.
Keeping control of your DNS records is not complicated, but it does require a little discipline.
Your domain name is one of, if not your most valuable, business asset. Losing control of it can mean losing your website, your email, and the trust of your clients.
Take five minutes today to check your domain’s status. Make sure the right people have access, and you are not relying on a third party who might one day disappear.
If you are unsure, PKF Infuse can help you review your domain and DNS setup. It’s one of the easiest ways to stay in control of your business.