A standout feature is its ability to perform most AI processing directly on the device. This reduces the risk of data breaches.
Some tasks require off-device processing. For these, Apple uses Private Cloud Compute (PCC), designed with strong privacy protections:
Stateless Computation: Processes data without leaving any trace.
Enforceable Guarantees: Core security and privacy promises are upheld.
No Privileged Runtime Access: Prevents bypassing privacy protections during incident resolution.
Non-Targetability: Designed to resist attacks on specific users.
Verifiable Transparency: Security researchers can verify PCC’s privacy and security claims.
Apple’s development of on-device processing and PCC demonstrates a commitment to data privacy. By minimising data exposure and ensuring robust privacy measures, Apple Intelligence has set a new standard for AI-driven devices. Businesses can leverage these advancements to enhance their data security strategies, ensuring that sensitive corporate information remains protected. For more information on the importance of keeping your data safe in the age of AI, take a look at the Cyber Security support we offer.
As Apple Intelligence and other AI-driven technologies continue to evolve, it is crucial for businesses to stay informed about the latest security features and best practices. Get in touch with a member of our team today if you have any questions about how you can use AI to both benefit your business and keep your important data secure.